On May 13, 2013, Google announced the overall merge of storage across Gmail, Google Drive, and Google+ Photos, allowing users 15 gigabytes of included storage among three services.On April 24, 2012, Google announced the increase of storage included in Gmail from 7.5 to 10 gigabytes ('and counting') as part of the launch of Google Drive.Georges Harik, the product management director for Gmail, stated that Google would 'keep giving people more space forever.' On April 1, 2005, the first anniversary of Gmail, the limit was doubled to two gigabytes of storage.

On April 1, 2004, Gmail was launched with one gigabyte (GB) of storage space, a significantly higher amount than competitors offered at the time.

The Gmail webmail interface as it originally appeared In June 2017, Google announced the end to the use of contextual Gmail content for advertising purposes, relying instead on data gathered from the use of its other services. Google has stated that email users must 'necessarily expect' their emails to be subject to automated processing and claims that the service refrains from displaying ads next to potentially sensitive messages, such as those mentioning race, religion, sexual orientation, health, or financial statements. The company has been the subject of lawsuits concerning the issues.

This advertising practice has been significantly criticized by privacy advocates due to concerns over unlimited data retention, ease of monitoring by third parties, users of other email providers not having agreed to the policy upon sending emails to Gmail addresses, and the potential for Google to change its policies to further decrease privacy by combining information with other Google data usage. Google's mail servers automatically scan emails for multiple purposes, including to filter spam and malware, and to add context-sensitive advertisements next to emails. The service is notable among website developers for its early adoption of Ajax. Gmail has a search-oriented interface and a 'conversation view' similar to an Internet forum. In order to send larger files, users can insert files from Google Drive into the message. Users can receive emails up to 50 megabytes in size, including attachments, while they can send emails up to 25 megabytes.

Today, the service comes with 15 gigabytes of storage. Google also supports the use of email clients via the POP and IMAP protocols.Īt its launch in 2004, Gmail provided a storage capacity of one gigabyte per user, which was significantly higher than its competitors offered at the time. A user typically accesses Gmail in a web browser or the official mobile app. As of 2019, it had 1.5 billion active users worldwide. Gmail is a free email service provided by Google.

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